An Instagram bio is all about making a strong first impression.
Most people decide whether to follow (or ignore) an account based on your bio.
If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest.
In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.
What is an Instagram bio?
An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more.
Here’s an example of one of the best bios on Instagram, by Sabrina Phillip.
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Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.”
The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.”
The third line adds a personal touch: “dog mom to @thescottishdoodles.”
The fourth line talks about her additional interest: “travel writer @sabrinainscotland.”
And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp.
She also includes emojis to make the text more eye-catching.
If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.
What makes a good Instagram bio?
You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:
1. Describe your personal brand
The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.
Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her.
Plus, that little blue verification mark appears on her page, so people instantly recognize her account’s authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.
2. Highlight your interests
To make a good first impression, you need to connect with your audience.
How can you do that? By sharing your interests.
For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.”
When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg.
Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree.
The best bio will always be the one that’s easy to read and highlights your key passions.
3. Share your contact information
If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information.
Most people write something like, “For business enquiries, email name@email.com.” You can also direct people to your DM for sending messages.
The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.
4. Add a call to action
Whether you’re a business owner or an influencer, having a call to action in your Instagram bio is a must.
Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.”
Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.
200+ best Instagram bio ideas for standing out
Cool Instagram bios
The best things come from living outside of your comfort zone
Here’s my story for the history books
I’m a cupcake in search of her stud muffin
In a world where you can be anyone, be yourself
Success is in my veins
Yup, I’m just another Instagram influencer
Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
No, this isn’t a dream. This is my reality.
What should I put here?
Welcome to my world
Good Instagram bio
Simplicity is the key to happiness
If I was a writer, I’d have a better Instagram bio quote
You can’t become the best without first being the worst
In a world of worriers, be the warrior
It won’t be easy, but always try to do what’s right
She turned her can’ts into cans and her dreams into plans
Life is what happens to you while you scroll through Instagram
A day in the life of me: Eat avocado toast, postInstagram videos, read Instagram comments
It’s my time to step into the spotlight. I’ve earned it.
I practice what I post
Creative Instagram bio ideas
Dreams 👉 Goals
If “love is in the air,” why is the air so polluted?
It took me __ years to look like this
Currently saying yes to new adventures
I’m hurt, but I still smile. That’s my life.
Midnight snacker 🌝
Everyone else was taken, so this is me
Recovering cake addict 🎂
I make money in my sleep 🛌
People call me Sara, but you can call me tonight 😉
My greatest fear isn’t starting. My greatest fear is not making it to the top.
Business bio ideas for Instagram
I believe in helping people
Putting customers first since (founding year)
Official home of (brand name) on Instagram
👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
Share your photos with us using #(brand name)
🌎 Free international shipping
Contact us:name@email.com
Click the link below to shop our Instagram
Great selection of [type of products] merch
Check out our bestsellers below
Bio captions
Enjoying every second of my life, follow along and see for yourself
When the pain passes, you eventually see how much good came out of a bad situation
Love 💗 and Peace ✌️
Mentally on the beach 🏖️
If you want the tea, follow me ☕
Dreaming bigger than my imagination can handle
Starting over
Just going with the flow 🌊
I’m sparkling like my water ✨
I don’t come with instructions, but my captions are the next best thing 📚
Myself quotes for Instagram bio
I’m as rare as the Reckon Expert outfit skin in Fortnite
I’m a limited edition, there’s only one me
Less talking, more action. Take a look at my pictures if you don’t believe me.
I am worthy of the greatness I hold
It’s not your job to like me, it’s mine
I’m awesome (don’t worry I think you are too)
I’m not here to be average, I’m here to be the best
Born to shine bright
Always be yourself because an original is always more valuable than a copy
Funny instagram bios for millennials
Even if you had instructions, you still couldn’t handle me
Anything but predictable
Be young. Be dope. Run the show.
I’ll remember and recover but that doesn’t mean I’ll forgive and forget
I’d rather make mistakes than fake perfection
I don’t wipe tears, I wipe the people who created them
I’m like coffee: dark, bitter, and too hot for you
In a world of average, I’m savage
It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
Too glam to give a damn
My Instagram is proof that I’m always creating a better version of myself
Instagram bio quotes
Don’t care what you say about me, I like the way I am
Love without limits
I’m suffering from an extreme case of not being a Kardashian
Together we could be unstoppable
I’m so deep even the ocean gets jealous
Tell me not to do something and I’ll do it twice and take pictures
All I do is win, win, win. No matter what.
In a world where you can have everything, be a giver first
You become what you believe, so believe in yourself
In a world of darkness, look up at the stars
Instagram bio quotes short
This is me
Follow me
Welcome to my Instagram
Check out the link below
This is my life
I got nothing
Screw perfect
Happy thoughts
Just smiles 🙂
Meet (name)
…
This is my bio
Instagram bio text
Single. Determined. Living life.
Creating sunshine in the world
I wonder how many calories my exes burned jumping to conclusions
Always better together xoxo
You’ll never shine if all you do is throw shade
Just a little bit imperfect
Real queens fix each other’s crowns
Today’s the kind of day I live for
No one’s life is as perfect as their Instagram feed
I don’t know where I’m going but I’m going
Inspirational Instagram bio ideas
Every day I create a life I love
When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
Trying to watch more sunsets than Netflix
I’m ready—let’s do this
Be a flamingo in a flock of pigeons
Making mistakes is better than faking perfection
Sprinkling a bit of magic
Sharing my happy thoughts
Capture every moment
I’m the rainbow 🌈 on the rainy day 🌧️
Fitness bio ideas for Instagram
Workout enthusiast and personal trainer
When you feel like giving up, keep going
You are what you do, not what you say you’ll do
Strength comes from doing things you thought you couldn’t
Do something today that your future self will thank you for
Today doesn’t need your excuses. Make it happen.
The worst workout is the one you didn’t bother to do
Hustle for more muscle
Train insane or remain the same
Helping you build healthier habits
Instagram bio for fashion
I dress as if I’m about to see my arch nemesis
My clothes might not change the world, but I sure will
I’ll make you stop and stare
My clothes highlight my colorful life
I may be a fashionista but I’m not all about labels
Shopping is my therapy—hey, it’s cheaper 😉
“I need new clothes.” —Me, every damn day
My ex doesn’t go with my outfit
Money can’t be the root of evil since shopping brings people so much happiness
Women can look beautiful in any outfit, but the right outfit can make women become powerful
Creative instagram bios for models
Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
Full-time Instagram model—DM for business enquiries
I’m not just a girl with a phone, I’m a model
The prettiest smiles hide the biggest secrets
I wear confidence on my sleeve
The most important part of a camera is the person in front of it
I take a lot of selfies for my future biographer
Life is short, make every selfie count
#Beyourselfie
I don’t use filters for my photos—all real girl over here 🙂
Travel Instagram bio ideas
I might not know who I am, but I know where I want to be. Right here in paradise.
My best stories are found within the pages of my passport
I haven’t been there yet, but it’s on my list
⚫wanderlust ⚫a strong desire to travel
Join me on my next adventure!
Travel is the only thing you buy that makes you richer
All I need is Vitamin Sea 🌊
I like taking the scenic route
Take advantage of every opportunity you get because some things only happen once in a lifetime
Fill your life with experiences so you always have a great story to tell
Instagram bio examples
It’s better to be a lonely lion than a popular sheep
Wake. Play. Slay.
Creating the life of my dreams one day at a time
I’ve scrolled millions of miles with my thumbs
Life isn’t perfect, but your photos can be
C’est la vie
I strive to impress myself
See the good in the world
Single and living my best life
I may be a handful but, hey, you’ve got two hands!
Instagram bio generator
You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.
Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.
5 Instagram bio tricks to try
Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:
1. Change the font in your Instagram bio
Using a tool like LingoJam, you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name.
Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.
2. Add symbols to make it more noticeable
Using a website like CoolSymbol, you can copy and paste symbols and fancy text.
You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.
3. Create a link in bio to improve visibility
You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links?
A cool little website that will help you do this is Linkpop. All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.
When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.
To add a link to your Instagram bio, follow these steps:
Go to your profile and select the Edit Profile button
Add the URL in the Website field
Save the changes
Test the website link in your profile
4. Add line breaks to your Instagram bio
Using the free tool by Apps4Life, you can add line breaks for your Instagram bio (or Instagram captions) and click the Convert button to add it to your clipboard.
Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app.
5. Add your location if it makes sense
You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:
Go to your profile and select the Edit Profile button.
Under Public Business Information, select Contact Options.
Choose Business Address and fill in the fields.
Save the changes.
Test the address in your bio to ensure it links to the right place.
Drive more engagement with a killer Instagram bio
The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals.
Whether your goal is to grow your followers or make more sales, you can add calls to action to your bio to get people to do specific things when they visit your profile.
But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.